About this font.

Franklin Gothic and its allied faces are a large family of realism sans-serif fonts designed by Morris Fuller Benton for the variety foundry American Style Founders (ATF). ‘Gothic’ was a current time period that meant sans-serif.

Franklin Gothic has grown popular in advertisements and newspaper headlines. The typeface maintains a high presence, appearing in a wide range of media from textbooks to billboards. Despite a period of obscurity during the 1930s, with the introduction of European faces such as Kabel and Futura, they were rediscovered by American designers in the 1940s and have been popular ever since. Benton's Franklin Gothic family is a collection of sound designs that are particularly well-suited to display and trade applications such as headlines rather than extensive textual content. As a result, many different versions and variants are created.

Victor Caruso's 1970s ITC Franklin Gothic, which expands the collection to include reserve weights comparable to Benton's News Gothic inside a high x-height 1970s trend, is perhaps the most well-known expansion of Franklin Gothic. It can be packaged with Microsoft Windows to some extent.

• Designers: Morris Fuller Benton

• Publisher: American Type Founders

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