Brand Assets.
Core identity.
ProjektID is genuinely thankful for collaborating with many brands, businesses, organisations and communities. However, in order for our core branding identity to be maintained to a high standard, we require everyone to follow the ProjektID branding guidelines below.
Logo guidelines.
The ProjektID brand includes the words, phrases, symbols, designs and other distinctive brand features associated with ProjektID and our political beliefs (“Brand Assets”).
Requirements.
Last updated: 22nd August 2024.
Before grabbing a ProjektID asset, please be sure to follow our basic rules:
Do not alter the assets' shape, proportion, colour or orientation. Keep them black and white, and only as they appear below.
Provide at least as much padding (clear space) around the asset on all sides as in we have indicated below. This helps our assets appear clean and uncluttered, so that no type, design, or photographic elements encroach on the identity.
The space surrounding the assets must be white or a single background colour. Do not use the brand assets on a low-contrast background and do not use any transparent assets on an image.
Finally, you can reach us here if you have any questions about asset usage.
Brand colour.
Hex colour:
#ff4e00
RGB colour:
255, 78, 0
CMYK colour:
0.00, 0.69, 1.00, 0.00
Typography.
Helvetica Neue
ProjektID original logo.
Utilised before: 22nd August 2024.
The original ProjektID logo has been a significant part of our brand identity and has been prominently featured across all of our branding assets. It has served as a recognisable symbol on our documents, social media accounts, digital media such as videos and posts, as well as on various physical media including business cards and flyers.
ProjektID logo.
Utilised since: 22nd August 2024.
The new ProjektID logo, while staying true to our foundational principle of minimalism, represents a thoughtful evolution in our brand's visual identity. Unlike the original logo, this updated design cleverly integrates the letters "I" and "D" into the shape of a wolf, clearly connecting the symbolism of the logo with the meaning behind our business name. This subtle yet impactful visual tweak is aimed at enhancing recognition and engagement, ensuring that our brand's essence is more immediately apparent while maintaining the simplicity and elegance that ProjektID has always embodied. The wolf symbol in the ProjektID logo is a powerful representation of our mission to guide businesses and entrepreneurs through complex challenges, much like a wolf leads its pack with strength and intelligence.
Brand guidelines.
Last updated: 22nd August 2024.
The ProjektID brand includes the words, phrases, badges, symbols, designs and other distinctive brand features associated with ProjektID and our business beliefs (“Brand Assets”). Examples of our Brand Assets include the words “ProjektID”, business screenshots and our logos. Our Brand Assets are legal names, identities, states and conditions of ProjektID. Our Brand Assets are our exclusive property and all goodwill that results from your use of our Brand Assets will be solely to our benefit.
ProjektID encourages and supports other products and services that support and supplement our political beliefs. At the same time, we must protect our reputation and brand identity. So we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognise references to ProjektID and prevents brand confusion. These guidelines also help protect ProjektID’s business domain.
If you do not agree to these Brand Guidelines, you do not have a right to, and should not, use any Brand Asset. You may only use Brand Assets that we expressly permit you to use. We may modify these Brand Guidelines at any time.
ProjektID general brand guidelines.
Do:
Use our Brand Assets to refer to ProjektID, our business beliefs or anything else we engage with including digital-first thinking, automation, and quality.
Write “ProjektID” as a single word, and only capitalise the first letter and the last two letters of the word “ProjektID”.
Comply with our Terms of Service and Acceptable Use Policy.
Link to www.projektid.co or another applicable URL when using our Brand Assets.
Don't:
Use any Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by ProjektID.
Modify or alter any Brand Asset, including the colour, shape, proportion or orientation thereof.
Incorporate any Brand Asset, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
Attempt to combine any Brand Asset with any other Brand Asset or with any other content to create a single element (they should only be used independently).
Present any Brand Asset in a way that makes them the most prominent or distinctive feature of what you’re creating.
Use any Brand Asset in merchandise or other products such as clothing, hats or mugs.
Assert rights over the ProjektID brand or Brand Assets, whether by domain name registration, trademark registration or anything else.
Use trademarks, domain names, logos or other content that imitate or could be confused with ProjektID, or any of our other Brand Assets.
Feature ProjektID on materials in connection with sexually explicit content, unlawful activity or other materials that violate our Terms of Service and Acceptable Use Policy.
To help us address future branding issues, we may modify these Brand Guidelines, without notice to you. We will post the most recent version on our website. You are responsible for following any modified terms, so be sure to review these Brand Guidelines regularly.
Spelling.
When written, ProjektID is a single word with an uppercase on the first letter and the last two letters of the word “ProjektID”. It is typically written as ProjektID, never as projektid, Projektid, nor ProjektId. Please be sure to comply with our Brand Guidelines.
ProjektID
Correct
projektid
Incorrect
Projektid
Incorrect
ProjektId
Incorrect
Annunciation.
When pronouncing ProjektID, it's important to emphasise the distinct elements that make up the name. Start by clearly enunciating ‘Projekt’, which is pronounced just like ‘project’ but with a slight emphasis on the ‘k’ at the end. Then, pause briefly before pronouncing ‘ID’ as the separate letters ‘I’ and ‘D’, standing for ‘identity’. The name should not be read as ‘projected’ but as two distinct components: ‘Projekt’ and ‘ID’. This pronunciation aligns with the brand's focus on combining project-driven solutions with a strong sense of identity.