Luke Anthony Houghton

My scientific background, composed of Applied Science, Forensics & BSc Biochemistry, during my college and university days beneficially impacted my personality & thought processes.

Additionally, my 10 years of retail work experiences, amalgamated of upper-echelon management, has aided me in methodical maintenance & future planning.

Meanwhile, spending over 6 years of self-learned business studies, graphic design, animations, website development & much more have guaranteed my understanding & respect for improving the success rate for brands. Now, I am a digital consultant, and I know how the world works in diverse departments of the business.

My role has responsibility for frontend designing, coding and modifying websites, from layout to function and according to a client's specifications. I strive to create visually appealing sites that feature user-friendly design and clear navigation. Implementing a UI/UX focus has led me to gather & evaluate user requirements while illustrating design concepts using storyboards, process flows and sitemaps. The most important, yet forgotten elements of a website are the user interface elements, like menus, tabs and widgets.

As a minimalist graphic designer, I create visual concepts, using computer software and sometimes by hand, to communicate ideas that inspire, inform, and captivate consumers. I develop overall layouts and production designs for applications such as advertisements, brochures, magazines, reports, and so much more.

I am always busy producing marketing copy to advertise products, writing blog posts about industry-related topics and promoting content on social media. Being a content creator includes digital publishing and generating traffic & potential leads for new business.

Handling an array of marketing strategies for business allows me to control success in regard to specific objectives. Co-ordinating marketing campaigns with sales activities, overseeing the company’s marketing budget, creating & publicising marketing materials in line with marketing plans, and managing with improved lead generation campaigns while measuring results, along with many more duties focussed on customer-business relations.

As a modern business advisor, I am responsible for planning and executing business strategies to improve efficiency in the operational and financial management of businesses. I prepare budgets, advise on projects and marketing, and perform risk analysis.

I enjoy analysing. More so, I enjoy identifying defects in business models and operations. I conduct research, investigate workflows, business procedures, and recommend changes. I work to ensure that businesses are following compliance standards and regulations.

Creating, maintaining and updating system database architectures is a new key focus of mine. I am responsible for data gathering while designing, developing, testing, implementing and maintaining new and existing databases. I create management methods and systems to access efficiently stored information. Once I initialise collecting and handling data, I can finalise improving business processes, effectively manage data, create reports and suggest future functional requirements.